Transforming inspired dreams into
realities by cultivating partnerships with each client.
We transform inspired dreams into
realities by cultivating partnerships with our clients.
it all starts with BRANDING
services
client application
READY TO TALK DESIGN?
intentional
soul
I want to make our time together as seamless and fun as possible. After all, it is a creative process! And because every client is different, I’ve developed three different paths towards creating your dream unique brand. Take a peek at each below to see where you best fit.
Rooted in intention, our designs will align with your heart and brand.
LEARN MORE →
the soft launch
holistic branding essentials
01
LEARN MORE →
the all in launch
HEART IDENTITY
EXPERIENCE
02
LEARN MORE →
the quick launch
INTENTIONAL BRAND & TONIC SITE
03
BACK →
the soft launch
holistic branding essentials
If you have a CLEAR direction of what you want and have a tighter budget, but need something that looks cohesive, beautiful, and professionally crafted, this offering is for you. It’s essentially a short + sweet variation of my soul brand identity package that slims down the overall process and deliverables without sacrificing quality or intention.
CLIENT APPLICATION
PERFECT FOR:
You have a tighter budget but understand the value investing in high-quality design and branding will do for your business.
You are a new business and need something that helps lay a brand foundation to stand out and attract your ideal market as you begin to grow.
You are an established business with outdated graphics. You need a fresh new brand to better reflect where you are now.
timeline:
01. Intention
what to expect
First, fill out the client application form. If we're a good fit, we'll schedule a call to meet and discuss your project, including the process, timelines, and investment. Upon agreeing to work together, you'll sign a contract and pay a deposit.
Then, I'll send you an online questionnaire to complete before our official start date. The goal is to get to the root of your heart and set intentions.
02. STRATEGY →
02. Strategy
what to expect
I'll outline your project goals and ways to connect with your audience along with a visual moodboard to guide us through the design process. Basically, this step helps make sure we’re on the same page before I start sketching brand concepts.
This is done through a questionnaire that goes beyond surface level and is intentionally designed to get to the heart of you and your business.
03. DESIGN →
03. Design
what to expect
I'll begin developing concepts and work on exploring the best option that represents your soul brand. From there, I’ll present one well thought out branding concept. You’ll receive a creative deck highlighting the beginnings of your new brand direction.
Oh yeah and you’ll get to see a couple of mockups for you to visualize your brand in the world!
Using everything from our brand strategy, I'll begin developing concepts and work on exploring the best option that represents your soul brand. From there, I’ll present one well thought out branding concept. You’ll receive a creative deck highlighting the beginnings of your new brand direction.
Oh yeah and you’ll get to see a couple of mockups for you to visualize your brand in the world!
04. REFINE →
04. Refine
what to expect
At this stage, we’ll discuss what's working as well as any potential opportunities to grow and further enhance your brand. I’ll present refined versions of the concept that aligns with the truth of who you are and what makes your business unique. There are two rounds of revisions included in each package.
Finally, we’ll create any collateral pieces that you have chosen to include in your project.
At this stage, we’ll discuss what's working as well as any potential opportunities to grow. I’ll present refined versions of the concept within the two rounds of revisions included in each package.
Finally, we’ll create any collateral pieces that you have chosen to include in your project. Think packaging, business cards, thank you notes etc...
05. LAUNCH →
05. Launch!
what to expect
Once everything is finalized and approved, I’ll put everything together in a detailed guide on how to use your brand consistently, intentionally, and strategically. You’ll receive your new brand guidelines at this stage.
If you're project includes a website, expect a similar process to give your branding it's new online home. After launch, we celebrate! I'll be here, cheering you on every step of the way :)
Once everything is finalized and approved, I’ll put everything together in a detailed guide on how to use your brand consistently, intentionally, and strategically. You’ll receive your new brand guidelines at this stage.
If you're project includes a website, expect a similar process. After launch, we celebrate! I'll be here, cheering you on every step of the way :)
01. INTENTION →
THE CREATIVE PROCESS
FREQUENTLY ASKED QUESTIONS
01 • 08
My clients hire me because they trust my expertise to carry out their vision. My creative process is deeply rooted in a mindful strategy that allows me to channel creative magic. I create brands that reflect my clients’ ethos, while being beautifully minimal. Behind the scenes, I have explored all the possible options to tell your story and have narrowed it down to the concept that I know best showcases your dream and speaks to your audience.
Why Do You Present One Concept?
02 • 08
Your timeline depends on the scope of the project as well as your response times. With that in mind, you can expect a brand identity package to take 4-5 weeks from start to finish. Website design and development may take up to 8+ weeks. If you add on any collateral items like print, digital or packaging, that also incurs extra time.
Once you contact me, I'll deliver a proposal with a timeline catered to your project specifics!
How Long Will My Project Take?
03 • 08
I work in Showit to create informational websites that are simple to maintain, navigate, and update. I prioritize making the entire process, even beyond our collaboration, as smooth as possible. Showit empowers you to confidently update text or images without needing coding expertise, ensuring a hassle-free experience.
For those looking to set up an e-commerce website, my go-to choice is Shopify. It's worth noting that Shopify requires us to start with one of their base templates, which we can then customize to perfectly align with your brand.
I work in Showit to create informational websites that are simple to maintain, navigate, and update. I prioritize making the entire process, even beyond our collaboration, as smooth as possible. Showit empowers you to confidently update text or images without needing coding expertise, ensuring a hassle-free experience.
For those looking to set up an e-commerce website, my go-to choice is Shopify.
Which Website Platforms Do You Work in?
04 • 08
Absolutely! I know that working with a designer is a big investment, so I make payment as simple as possible for my clients. Projects are normally split into two payments (a deposit at the beginning, and a final payment when the project is complete).
I can also divide the total investment into 4 milestone payments throughout the duration of our time working together. I try to be flexible and I'm happy to discuss other payment plan options that work best with your budget.
Do You Offer Payment Plans?
05 • 08
I like to build strong business foundations, so branding is at the core of everything we'll do together. My goal is to build long-term partnerships with clients like you who are seeking a stress-free personalized experience. I understand how precious your dreams are, so trust me when I say that I pour myself into every project. This is why I only take 1-2 clients at a time.
I take the time to understand your passion, your unique story, and the ins and outs of your business. For a step-by-step click here.
What is Your Creative Process?
06 • 08
A vital part of business success is a strong brand strategy and visuals that speak to your audience. I lay out this foundation for your business so that you can stand out doing what you love. For this reason, we do not offer logo-only services. It just doesn't have the same impact.
We understand that investing in your business can be intimidating at first. However, committing wholeheartedly to building a comprehensive, intentional brand will prove to be immensely valuable, offering a sturdy foundation for your business to thrive and grow.
What if I'm Just Looking for a Logo Design?
07 • 08
I take pride in ensuring my clients feel seen. I go through a thorough, holistic process to make sure everything we create is aligned and consistent.
At this time, I do not work with existing brand identities or logos. I ask that new clients go through our rebranding experience before we complete collateral pieces or a website.
I Already Have a Logo – Can I Work With You?
08 • 08
Just fill out the client questionnaire and I’ll be in touch sooner than you can say supercalifragilisticexpialidocious! While my availability varies throughout the year, I typically book projects 1-3 months in advance.
I like to partner with like-minded humans, so I’ll probably schedule a very relaxed 15min discovery call to make sure it’s a good fit for all parties involved. After that, I’ll send you a proposal. If you choose to move forward, the on-boarding will begin!
How Do We Get Started?!
Whether you’ve been a brand for days or in business for years, I’m ready to help you create a brand that serves you well and brings you joy. Pull up a chair, grab an iced coffee, and let’s chat! Just fill out the client application below to get started.
CLIENT APPLICATION
Let's make magic!
SO, WHAT'S NEXT?
ANTHROPOLOGIE
Stefania Squitieri —
I have partnered with Emmy on numerous development projects for Anthropologie Beauty and she is an absolute pleasure to work with! From graphic design placement to original art and copy her skillset range is extremely vast. Communication is quick and she is able to seamlessly take a vision into a beautiful reality. I look forward to continuing to work with Emmy and her incredible talent on future developments but, simply said, she is a true gem!
a true gem!
01 • 06
MANTRA BAND
Aysel Gunar —
Emmy's branding was instrumental in helping us to build Mantra®. She understood our concept and values and translated them into beautiful branding. We love the concept, branding, and packaging she created. Everything was completely what we wanted and more! Our new visuals had SUCH an impact and it set us on the perfect path to elevate our business. The response from customers has been so much more than we expected, and it's just the beginning!
Our New Visuals Had Such An Impact!
02 • 06
PHOTOGRAPHER
Alexandria Monette —
Well Worth the investement
03 • 06
Emmy is hands-down the absolute BEST designer and you'd be CRAZY not to choose her for your design project! Before reaching out, I scoured her Pinterest & website gushing over her aesthetic, obvious creative talent and the amount of knowledge she has in her craft. It's evident she pours her whole heart into her work and adds an element of magic you don't see often. With Emmy, you get more than you ever imagined, her process makes you feel extremely confident in the direction of your design... She is well worth the investment & I will 100% be hiring her for future projects!
Emmy is hands-down the absolute BEST designer and you'd be CRAZY not to choose her for your project! It's evident she pours her whole heart into her work and adds an element of magic you don't see often. With Emmy, you get more than you ever imagined, her process makes you feel extremely confident in the direction of your design. She is well worth the investment & I will 100% be hiring her for future projects!
AIMEEFLYNNPHOTO
Aimee Schaefer —
Emmy. Is. Actual. Magic. Where do I even start? From the very beginning Emmy set herself apart as both being completely personable and a clear professional; she knows her stuff! I was in the most capable hands from the beginning stages of branding all the way up to site launch. Her design skills are unmatched and business savvy unrivaled. Emmy took everything I said and sprinkled her magic fairy designer dust onto my wishlist and the end result is honestly better than anything I could ever dream up. She is the fairy godmother to my Cinderella!
Actual. Magic.
04 • 06
Emmy is hands-down the absolute BEST designer and you'd be CRAZY not to choose her for your design project! It's evident she pours her whole heart into her work and adds an element of magic you don't see often. With Emmy, you get more than you ever imagined, her process makes you feel extremely confident in the direction of your design... She is well worth the investment & I will 100% be hiring her for future projects!
LITTLE CHOMPERS
Michael Rabinowitz —
Working with Emmy was a pleasure from start to finish! She was receptive to all of my creative ideas while also guiding the design process with her expertise. She went above and beyond in expanding our visual brand and created a website with intention in every detail. Being able to see her drafts of the website as it was being designed and communicate back and forth in order to fine tune the little things was invaluable in making sure the final product was a reflection of both of our desires. I would recommend Emmy for any graphic design and branding opportunity you may have!
she went above and beyond
05 • 06
Working with Emmy was a pleasure from start to finish! She was receptive to all of my creative ideas while also guiding the design process with her expertise. She went above and beyond in expanding our visual brand and created a website with intention in every detail. Being able to see her drafts as it was being designed and communicate in order to fine tune the little things was invaluable. I would recommend Emmy for any graphic design and branding opportunity.
COPY BY KATIE
Katie Mitchell —
The moment I saw Emmy's branding work on Pinterest, I knew I had to work with her! Emmy took what I thought were vague answers to her client questionnaire, and turned them into a brand that is pure magic. I actually cried the first time I viewed my Brand Strategy Deck. Every time I open my website, I can't believe it's mine. Most importantly, clients, family and friends alike tell me that my branding looks like ME. I couldn't have asked to work with a more talented designer or such wonderful human being to work with.
